Attitude of Audience Members to Nollywood Films

Abstract

Critics and the regulatory authority – National Film and Video Censors Board – have severely criticized Nigerian home video films for placing too much emphasis on occultism, blood, gore and appeals to the lowest common denominator. The overall objective of this study was to find out if the views of audience members tallies with or is at variance with those expressed by the critics and experts. The study employed multi-stage cluster sampling and one thousand four hundred and forty copies of the study questionnaire were given out to respondents. The study found out that audience members have a favourable attitude to Nigerian home video films in spite of the emphasis on negative themes.